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Package Design
COURSE SUMMARY
ART 2240 - Package Design - Kerry Gonzales
Listed below are each of the projects completed throughout this course. Within each, you will find a specific and unique design process at work, along with some of the samplings of my process, leading to developing the successful out come of the projects completed in this course.
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DESIGN PROCESS EXAMPLE OUTLINE
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1. Research & Brainstorming
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2. Sketches & Doodles
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3. Tight Thumbnails
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4. Tight Intermediate Had Comps
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5. Tight Hand Final
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6, Initial & Final B&W Computer Output
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7. Color Studies
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8. Color Computer Outputs / Applications
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9. Final Composites and Separations.
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Some project may have more steps to the process, and some may have less. But each are unique and required for success.
ADV. Type & Layout Projects
COURSE SUMMARY
Sorry!
Under Construction.
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COURSE CONTEXT FROM SYLLABUS
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INTRODUCTION
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This course introduces design considerations for basic packaging relating to 2 and 3 dimensional applications. Students will use typography and graphics for package application used to promote a product. Students will gain an understanding of various package design considerations such as: typography, color, graphics, construction, stock, printing and presentation. Students will also tour various companies involved in the package industry.
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Initial sketches, thumbnails, intermediate and final preliminary work, must be executed in the traditional manner – by hand. Computer and/or handwork will be used to complete projects as directed by the instructor. In-class projects and samples may be assigned. Pre-fabricated packages and original package design construction will be used.
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Only original artwork (illustrations or graphics) may be used in this class. No clip art. It is mandatory that photos used are original, or have been acquired from public domain sites – copyright free outlets – NOT stock photo sites. Usage rights must be established for any purpose and documentation must accompany all projects on the due date or the project will not be accepted.
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COURSE OBJECTIVES
Demonstrate an understanding of and ability to apply:
• The visual elements of art, the principles of design, and the typography & layout fundamentals needed to solve more complex problems in design work.
• The importance of corporate design and collateral in business today.
• TRADITIONAL HAND mechanical skills and techniques of indicating headlines, subheads, body text, line art, and photos as a means to complete thumbnail, intermediate, and final conceptualization studies in the design process.
• TRADITIONAL HAND mechanical skills needed for presentations.
• COMPUTER skills needed to complete projects in the design industry.
• COMMUNICATIONS skills and knowledge of design practices needed for effective business interaction.
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