ART 2220 – Annual Report | Prime Design Studios

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ADVANCED DESIGN

PROJECT SUMMARY - ANNUAL REPORT 2020

ART 2220 Advanced Design - Kerry Gonzales

ASSIGNMENT OUTLINE AND SUMMARY

For the Annual Report, I was needing to created a document that contained certain elements or messages, this had a presidents letter, business facts/ information, a charts and graphs page, and then the balance sheet. While these elements were quite simple, for me I felt a little intimidated by this assignment, I wasn't sure where to take it at first. however once I started sketching more and more with it. I realized that it really was just an extension of the company mission and goals that I had done at the beginning of the semester to establish what GEEKS GUILD really was and would be.

Once I did this realized it was just as nerdy and as professional as the rest, there were certain design and layout elements that I would transfer from the other project to make them work with one another, while also creating a new and creative feel. after i did this it really came together and turned out to be exactly what GEEKS GUILD would be for me. so while it started intimidation and a focal point of worry for me i got past it and ended up being quite enjoyable.

As are most things we do as artists in education and business.

HAND COMP

I didn’t have as many sketches for this one. There were some sketches that I had done earlier in the semester which helped me to generate the overall idea and design, so I had quite a few things workshopped by this point, that isn’t to say I didn’t have some extra work that was needed to be completed here still, I just don’t feel that I had as much as I would have liked.

I kind of had the idea of the game board frame and shape placement when I had found my settlers photo and a few other elements that I had workshopped in the beginning. So I feel that some of the beginning work took away from this. Yet, on the other side of things that might have helped with some of its success.

I struggled with the charts.

COMPUTER COMP

I think this one was the most fun… I think I have said that about all of these though, each assignment just got better and better. I was able to keep to the same design and keep it looking similar. But all in all, I just had fun. Even as the ideas started to generate, I just kept thinking of cool and nerdy ways to make Geeks Guild come to life in this branding project.

I didn’t play with many different colors, there were just minor tweaks and changed here and there. I wanted to stick with the primary color because that was retro gaming has at its core. So, I just think that everything really worked for the project that it is.

I struggled with the charts. OH, how I struggled with them. I ended up making extra and different ones because I struggled so much.

I think that all I can say. One after another because easier and easier and more fun. I'm sure that I should be saying something more professional or monumental than that... but honestly.. sometimes keeping it simple can be found as the most sincer and appropriate.